![]() It is about the challenging economics of print publishing and distribution. This decision is not about the quality of the brand or the journalism-that is as powerful as ever. It will increasingly be the case in the years ahead. This was not the case just two years ago. And those of us who were lucky enough to work there will remember those late nights, crowded in the editor’s office, competing to see who could come up with the best cover line.In our judgment, we have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format. “That’s genius!” I said, and we put it on the cover with the headline “The Winner Is…”ĭecades from now, when people have forgotten most of what they read inside the pages of Newsweek, they’ll still remember the visual impact of covers like that one. But what to do now?Īt about 3 in the morning, my art director walked into my office with an image that her staff had concocted of the two faces melded into one. We were closing a special issue, and we had prepared separate covers declaring each man the winner. I’ll never forget election night 2000, when the race between George W. ![]() Then there was the sheer creative fun of coming up with the designs and words for the cover. As proud as I was of putting a newly elected senator from Illinois named Barack Obama on our year-end cover in 2004, I was just as proud of selecting Jon Stewart in 2003. Or it was in deciding which icons deserved covers when they died, and what new cultural figures were worth highlighting on the way up. On slower news weeks, the satisfaction was in posing a pressing or provocative question about the economy, or race relations, or gay rights, or the fight to improve our health or save our schools. We never stopped to think that people would assume we were giving away the magazine for nothing. In 1990, when I wrote a Sunday story on Nelson Mandela’s release from prison, we put the word “Free!” on the cover. would perish in a plane accident, or Saddam Hussein would get captured in Iraq, and we’d switch covers and have the satisfaction of looking nimble and newsy on Monday.ĭetails, however, could sometimes get overlooked in the rush. Some weeks, like that one, the thrill was in “crashing” a cover at the last minute when a big story broke close to our Sunday deadline. And it did, selling well over a million copies. When I saw a wire service photo several hours later of Time’s cover, a standard news shot of Diana, I knew our issue would crush theirs on the newsstand. One of my photo editors, a friend of Demarchelier’s, went to his apartment, woke him up and persuaded him to give us the negative. I wanted a striking image for the cover and remembered a black and white photo of a short-haired Diana that had been taken by the fashion photographer Patrick Demarchelier. We held the presses, threw out the issue we had just put to bed and came back into the office in the wee hours to publish a new one. One of those moments came for me the weekend that Princess Diana died in 1997. A crudely Photoshopped cover of Martha Stewart emerging from behind a curtain after her brief prison stint for obstruction of justice and making false statements to investigators comes to mind. Make a dumb call and you had to live with it for a whole week. ![]() It’s why, for instance, I still hear people talk about the cover story that I asked Fareed Zakaria, my former colleague at Newsweek (and now at CNN), to write after 9/11 called “Why They Hate Us.” Make a smart call on the cover, and it stayed on newsstands and coffee tables for an entire week for readers to admire and discuss. In my era, as competition from more instant news on cable TV and the Web became ever more intense, it was also the one area where our slowpoke frequency could work in our favor. The cover is the calling card of any magazine, but it was particularly true for newsmagazines, since we put out a new issue every week and the range of subjects we had to choose from was so broad. Besides the amazingly talented colleagues I worked with there, I miss picking the cover. When people ask me if there’s anything I miss about my old job at Newsweek, it’s an easy answer.
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